Meet Your Trainer:
Helen Fergie
I bring energy, insight, and real-world experience to help your team rediscover the pride and confidence that turns good service into exceptional guest experiences.
About me...
With over 30 years of management experience across multiple sectors, including hospitality, I bring a wealth of practical knowledge and real-world insight to customer service training. Throughout my career, I have recruited, developed, and led teams in fast-paced environments, including building and training successful call centre teams where communication, consistency, and customer experience are critical.
My work in the voluntary sector has further strengthened my skills in relationship building, leadership, and managing change, helping individuals and organisations adapt, grow, and perform at their best. I understand that exceptional customer service is not just about processes, but about people, culture, and confidence.
Through Service With A Smile Training Limited, I work with businesses to develop their teams, strengthen service culture, and create positive, lasting experiences for their customers.

Shaping the path to success together
Every business is unique, and so is every team. That’s why I take the time to understand your environment, your challenges, and the experience you want your customers to have. By working closely with you and your team, I tailor each training programme to meet your specific needs, focusing on practical solutions that deliver meaningful and measurable improvements.
My purpose is to help you identify pinch points, remove barriers, and strengthen the confidence and capability of your team. Together, we agree clear outcomes and work collaboratively to achieve them, ensuring the training is relevant, supportive, and immediately beneficial. My goal is simple, to make your life easier by helping your team perform at their best, creating a positive service culture that benefits your customers, your staff, and your business as a whole.
Address
Based in Kendal
Covering Cumbria & North Lancashire
Contact
Telephone: 07947 838348
Email: fergie@servicewithasmile.uk
Office hours
Monday – Friday
9am – 5pm
